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Plans with ads account for 46% of premium US SVOD subscriptions

Just two years ago half of premium SVOD services didn’t even offer an ad-supported plan, and only about one in three subscriptions was to an ad plan.

Daniel Frankel May 20, 2025 10:02am

YouTube midjourney

YouTube TV has amassed 9.4M subscribers, analyst estimates

Apr 2, 2025 12:12pm

blue candy

Apple TV+ signups surge after joining Prime Video Channels

Mar 24, 2025 11:12am

person watching smart TV

Op-Ed: Elevating engagement metrics for the win

Dec 10, 2024 8:30am

globe global Latin America Getty Ima

International markets fuel Q3 DTC subscriber gains for WBD

Nov 7, 2024 1:48pm

Netflix Los Angeles Headquarters

Despite sub growth, Netflix to shift narrative to engagement

Oct 18, 2024 10:58am